Polish eCommerce market is currently one of the fastest growing markets in Europe
According to data from the National Court Register, the Polish eCommerce market developed most dynamically not at all during the pandemic, but in 2019. – the number of registered online stores increased then by 26.5%. Currently the fastest growth is in Podlaskie Voivodeship – at the end of September it was by 22 per cent. more than in december 2020. However, the pace of market development is not everything. As many as 80 percent of. All e-stores in Poland have financial problems. Problems often stem from mistakes already at the website design stage.
In Poland there are currently registered 51k. online stores, according to global business intelligence firm Dun & Bradtsreet based on data from the National Court Register. Most of them operate in the Masovian Voivodeship – just over 10 thousand., or almost 20 percent. Silesia – 6.5 thousand. followed by Małopolskie (5.1 thousand.), Greater Poland (4.9 thousand.), Lower Silesia (4.2 thousand.), Łódzkie (3.6 thousand.), Pomeranian (2.6 thousand.), Subcarpathian (2 thousand.), Lubelskie (1.9 thousand.), Zachodniopomorskie Province (1.8 thousand.), kujawsko-pomorskie (1.7 thousand.), Lubuskie (1.5 thousand.), Podlaskie (1.3 thousand.) as well as świętokrzyskie and warmińsko-mazurskie (1 thousand each.). The fewest e-shops are registered in the Opolskie Voivodeship – only 914.
In terms of growth rate of the number of online stores in Poland the most dynamic was not at all, as it might seem, pandemic 2020., when we did almost all of our shopping online, but in 2019. The largest increase in the number of e-shops was then recorded in the Dolnośląskie voivodship – by 44 percent. compared to the previous year. In second place was the Warmian-Masurian voivodeship – an increase of 41 percent. compared to the previous year. Then, the following voivodships: Lubuskie (37.5 per cent.), Podlaskie (34.5 percent of the total number of e-shops in Poland).), Świętokrzyskie (32.5 percent.), Łódzkie (32 percent.), Zachodniopomorskie voivodship (31%).), Subcarpathian and Lublin voivodships (30 percent each).), Małopolskie Province (29%).), Pomeranian (28 percent.), Kujawsko-Pomorskie voivodship (24%).), śląskie and wielkopolskie (20 percent each.), Mazowieckie (19 percent.) and opolskie (16 percent.). In total in 2019. the number of online stores registered in Poland increased by 26.5 percent.
2019 was a breakthrough year for Polish eCommerce. Then the number of online transactions made with BLIK exceeded the number of those made with payment cards. According to the NBP data in 3. quarter of 2019. Internet users paid with cards 28 million times, and with BLIK almost 40 million times – comments Rafał Gadomski, CEO Advox Studio, a software house with its head office in Poznań and branches in Europe, which has implemented more than 120 online store projects – In the same year, for the first time in history, online advertising spending in Europe exceeded the sum of spending on other media. Hardly surprising – according to 2018 statistics. already 24 percent. of our time was spent on using the Internet in smartphones. It has become clear to everyone that in order to achieve success in trade it is necessary to be present on the Internet.
Currently, the fastest growth of e-stores is observed in Podlaskie Voivodeship
In 2020. This growth has slightly slowed down. Most new e-shops were registered in the Kujawsko-Pomorskie voivodship – increase by 37.5. in relation to the previous year – and in Podkarpackie – by 35 percent. compared to the previous year. The smallest increase was recorded in Lubuskie – only 5 percent. In 2021. By the end of September, the most dynamic increase in the number of e-shops was recorded in Podlaskie Voivodeship – 22 percent. in relation to 2020. Lubelskie voivodeship – 21.5 percent. – Zachodniopomorskie – 17.5 percent. Next came the following voivodships: Lubuskie (17 percent ).), świętokrzyskie (16 percent.), Małopolskie and Mazowieckie (14.5% each).), Kujawsko-Pomorskie (14 percent.), Lower Silesia (13.5.), Pomorskie and Warmińsko-Mazurskie (13 percent.), Silesian (12.5 percent.), and Wielkopolskie and Łódzkie (12 percent each).). The slowest growth of online stores is observed in the provinces of Podkarpacie and Opole. By the end of September, their number increased by 11.5 percent. in relation to the previous year.
e-shops from Lesser Poland voivodship are in the best financial condition
Dynamic growth of the number of online stores on the Polish eCommerce market does not go hand in hand with their good financial condition. A big problem of Polish eCommerce is a popular belief that to run an online store it is enough to buy goods and create a website – says Rafał Gadomski, CEO Advox Studio – Meanwhile, such issues as positioning in search engines perceived as a long-term process or advertising activity are crucial for success. The problem is often the website itself, poorly designed, unintuitive, discouraging customers. That is why it is worth building an online store on a dedicated shopping platform. We recommend our customers a flexible Magento platform that uses advanced artificial intelligence, which is already used by 10 percent of. stores all over the world.
The situation of e-stores registered at the moment looks relatively best in the Małopolska province, where the financial situation is good or very good according to Dun & Bradstreet 30 percent are found. of them. In the Opole Province, 27.5% are doing well. of online stores, and 26.5 percent in Mazowieckie. The worst situation is in the province of Łódź, where only 18.5 percent. e-shops are in good or very good financial condition. The situation is not much better in the warmińsko-mazurskie and lubuskie voivodships – only 19.5 percent. In total in Poland almost 80% of. online stores are struggling with financial problems.
The data quoted in the text comes from the survey Dun & Bradstreet. Data from the National Court Register was analyzed. In the case of commercial companies, the financial position of the company was assessed on the basis of the balance sheet and profit and loss accounts, while in the case of entities that do not keep full accounts, which is quite common among retailers, it was based on the company’s revenue, costs and profit. The main factors affecting the assessment are liquidity ratio, debt, profitability, financial capacity, level of recorded overdue payments, and registered bankruptcy or reorganization proceedings, declaration of bankruptcy, commencement of liquidation process, and negative press coverage.