Composable Commerce – path to a scalable e-commerce business

Is e-commerce the same as it was just a few years ago? Definitely not, and we’re not just talking about the external conditions in which e-commerce businesses operate today, but also the changing behaviors and expectations of users. This is what makes it necessary to adapt the way modern e-commerce works. Hence, the term composable commerce is gaining popularity.

What is composable commerce?

Composable commerce is building solutions that are based on universal, ready-made modules. This term, which was first used in 2020 in a report by analyst and research firm Gartner, can also be translated as compositional commerce, which is a completely fresh approach to e-commerce architecture.

The introduction of the concept of composable commerce has been driven primarily by changes in user behaviour – as the number of daily points of contact between the customer and the brand increases significantly in virtual space, on different devices and with different intensity. In order to react faster and more flexibly to the changes occurring at each stage of the sales funnel, different solutions are needed than the previously popular monolithic systems that focused on handling many interrelated tasks. Over time, it turned out that a much better solution is to separate individual components with which to carry out specific activities.

Composable commerce offers a new alternative in the form of an architecture that is based on APIs, Cloud and Headless. Allows you to create unique digital experiences for each user, reduce costs and introduce new features. The composable approach also means being highly flexible and open to the customer. Composable commerce provides technologies and tools that allow you to quickly and effectively make changes to your e-commerce business. It is based on the functioning of modules that are “separate entities”, performing a different role, but at the same time communicating with the others through APIs. They make e-commerce platform development much easier and faster.

Composable commerce vs headless – what is the difference?

It should be mentioned that an important part of composable commerce is the MACH architecture (Microservices, API-First, Cloud-Native, Headless).

Headless is about separating the part that is presented to users (front-end) from the technical back-end. It allows you to make optimizations that make the user even more satisfied with their experience with a brand and help increase conversions.

How does composable commerce compare to the headless approach?? In short, it combines the achievements of headless, API and microservices, which are independent codes, e.g. The difference between headless and composable commerce is the difference between the headless and composable commerce. Above all, it enables you to seamlessly and quickly build positive user experiences at every touchpoint, innovate, and experiment.

How composable commerce can benefit your business?

The main advantages of the composable commerce approach include greater efficiency, faster implementation of changes, taking care of the customer at any point of his contact with the company (online store, mobile application, newsletter, SMS, etc.).) and putting it at the center, reducing the costs that were associated with the maintenance and optimization of the e-commerce platform, but ultimately faster and more scalable – this is what drives more revenue for the company and better growth.

By applying composable commerce solutions, you will achieve tangible business benefits, but also technological ones. The composite approach to each of these touch points allows you to build your own system and detach and attach elements that are responsible for different functions that may come from many different vendors.

Allows you to easily adapt your business to current needs, introduce cutting-edge solutions, scale faster, and deliver a more positive shopping experience to your users.

The best composable commerce solutions

When discussing the concept of composable commerce, it’s also worth mentioning three advanced solutions that help you take even better care of the user experience when interacting with your brand, and at the same time will help you scale your e-commerce business faster.

Amplitude is a digital optimization system that is used to predict what combination of different customer behaviors and purchase paths translate into better business results. This advanced digital analytics shows you how to better retain and engage the user.

Anagog is a mobile customer experience platform that leverages real user information to better personalize offers and enhance customer engagement while maintaining complete privacy. The solution allows transforming information about users’ behaviors, habits, and preferences to the benefit of the business.

Dynamic Yield is an experience optimization platform that enables personalization and optimization of data necessary to create and test personalized, optimized, and synchronized digital customer experiences.

What Future Mind can do for your business?

At Future Mind we look at your business individually. We help you build advanced solutions based on composable commerce, achieve better results, and scale your business.